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&#13;
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                  <text>Todd and Brown, Incorporated, a subsidiary firm of Todd, Robertson and Todd Engineering Corporation, headquartered in New York City, entered into a contract with the Williamsburg Holding Corporation on June 6, 1928. The engineers and contractors carried out work as directed by the architects and landscape architects on the reconstruction and restoration of historic structures and gardens in Williamsburg, Virginia. Mr. Webster B. Todd and Mr. J.O. Brown served as the principals of Todd and Brown, Incorporated. They appointed Robert Trimble to head the firm's Williamsburg office. Between 1928 and 1934, the Williamsburg crew undertook many different construction tasks in support of the museum's development and the relocation of the town's business district to Merchants Square. The Williamsburg office closed in 1934, when Williamsburg Restoration Inc. established its own Construction and Maintenance Department. However, the firm continued to be involved in a supervisory capacity with the building of the Williamsburg Inn from 1936 to 1938.&#13;
&#13;
The Todd and Brown Inc. Photograph Collection, AV2010.3, encompasses over eight hundred negatives and their corresponding photographic prints housed in an album. Systematic examination of the town and extensive planning occurred before the contractors began their assignment to demolish or move buildings not dating to the colonial era. Each photograph they took served a documentary purpose of recording a colonial structure, modern dwelling, business, church, municipal building, or outbuilding as it appeared prior to any work proceeding at a site. The collection is thus a significant archive of the many homes, grocery stores, general stores, gas stations, barber shops, banks, and offices that once stretched up and down Duke of Gloucester Street.  It also offers many pre-restoration views of eighteenth-century buildings that had undergone modifications by later residents. A selection of images offers views of early progress on the reconstruction of such public buildings as the Capitol and Raleigh Tavern.</text>
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                  <text>Frank Reginald Nivison served as a contract photographer for Colonial Williamsburg during the initial restoration of the town between 1930 and 1935. Prior to this, he served as a darkroom assistant at the University Film Foundation at Harvard University. He was hired by the Williamsburg Holding Corp. to take progress photos of construction and restoration work, as well as of buildings to be wrecked or moved. According to a memo issued by architect William G. Perry to Frank Nivison on December 12, 1930, his work was to “…include the photography of all buildings and parts of buildings, exterior and interior, which the architects deem necessary for architectural and historical purposes. Such photographs would be supplemented by progress photographs of construction work as it proceeds. All buildings to be wrecked should be photographed before the wrecking takes place. In addition, there will be photographs of furniture, fabrics, and objects of all kinds.”&#13;
&#13;
	Nivison set up a small photographic studio in a room in the Bruton Parish House. His equipment included a Zeiss camera, 5x7 inch, with a F 4.5 lens and a special magazine for cut films, along with a Mitchell tripod with a ball and socket head. His darkroom equipment consisted of an Eastman Auto-focus Enlarger, printing machines, and various accessories such as tanks and scales. Over the course of five years, he took more than 7,000 photographs documenting each stage of the restoration or reconstruction of various 18th-century buildings in Williamsburg. Copies of these photographs were forwarded to the offices of Perry, Shaw, &amp; Hepburn in Boston so that the architects could monitor the progress of various projects. Nivison’s photographs were also used to produce postcards, “before and after” lantern slides, and publicity relating to the restoration of Williamsburg.&#13;
&#13;
	By late 1935, Nivison had started taking on a lot of outside photography business and Colonial Williamsburg officials felt he should establish himself as an independent photographer. Nivison’s employment with Colonial Williamsburg terminated on July 1, 1935. However, Colonial Williamsburg continued to utilize his services on an as needed basis and assisted him in setting up his own business in Williamsburg. Unfortunately, Nivison did not attract enough outside commissions to enable him to operate independently and filed for bankruptcy in 1937. He applied to Colonial Williamsburg for a monthly retainer fee for his periodic services and was given $100.00 per month to draw upon in 1938. With the advent of World War II, Nivison moved back to Massachusetts in 1940.&#13;
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                <text>Progress photo of the business block, now known as Merchants Square, in Williamsburg, Virginia, circa 1934.  The A&amp;P Food Market (left) is located at the site of today's Craft House, and Stringfellow Electric Corp. (right) is located at the site of today's Cheese Shop.</text>
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                  <text>The FS Lincoln Collection 

Biographical Sketch 

Mr. Fay S. Lincoln (known professionally as F.S. Lincoln) operated a photography studio in New York City from the 1930s until the mid 1960s. He was born in Keene, New Hampshire in 1894 and attended the Massachusetts Institute of Technology. Although he received training as an engineer, Mr. Lincoln chose to become a professional photographer in 1929, when he opened the firm of Nyholm &amp;amp; Lincoln in conjunction with another photographer, Peter Nyholm, in New York City. A few years later, he opened his own studio at 114 East 32nd St.1

In 1932, Lincoln began corresponding with Kenneth Chorley, President of the Colonial Williamsburg Foundation, about the possibility of contracting with the Foundation to photograph the completed restoration work at Williamsburg. Lincoln had learned that John D. Rockefeller, Jr. was looking for someone to create a master collection of photos of Williamsburg through Arthur S. Vernay, an acquaintance of Abby Aldrich Rockefeller. In his correspondence, Lincoln noted he had completed photographic assignments for many of the top architects and designers in New York, including Arthur S. Vernay, Joseph Urban, James Gamble Rogers, Voorhees, Gmelin &amp;amp; Walker, McKim, Mead, &amp;amp; White, Robert Locher, and Eugene Schoen. He also pointed out that he had sold architectural photos to many prominent magazines, including "Architectural Record," "National Geographic," "Country Life," "Architectural Forum," and "Spur."2

Lincoln's credentials, along with sample photographs and recommendations from magazine editors, enabled him to secure a contract with Colonial Williamsburg on April 22, 1935. According to the terms of the contract, Lincoln was hired to prepare a master collection of photographs and negatives that Colonial Williamsburg could sell to tourists and residents of Williamsburg, as well as use for promotional purposes. Lincoln retained the right to sell copies of his photographs at his New York studio, provided he consulted with the Foundation regarding the proposed use of the photographs. He also retained title to all negatives and copyright for all photos until the termination of his business. Plans for a traveling exhibition of Lincoln's photographs of Williamsburg were also mentioned in the contract.3

During 1935, F.S. Lincoln traveled to Williamsburg at seasonal intervals to photograph views requested by the Foundation. A panel of Colonial Williamsburg employees reviewed each series of photos and selected a group to be added to the master collection. F.S. Lincoln photos illustrated two portfolios about Colonial Williamsburg published in the "Architectural Record" in December 1935 and November 1936. Full-page black and white photos of restored buildings and gardens accompanied articles on the restoration written by Kenneth Chorley, Fiske Kimball, William G. Perry, and Arthur Shurcliff. Thus, Lincoln's photos gave the American public their first introduction to the completed restoration.

Lincoln had also been hired by Colonial Williamsburg to create a group of photographs of Williamsburg that could be exhibited. Correspondence between staff members indicates that John D. Rockefeller, Jr. hoped to mount a traveling exhibit of Williamsburg photographs. An exhibit of a selection of Lincoln's views of Williamsburg, along with photos he took for "Harper's Bazaar," "House and Garden," "House Beautiful," "Vanity Fair," "National Geographic," and "Town and Country," was held at the Rabinovitch Gallery in New York City from October 4-17, 1935.

Although Foundation employees were satisfied with the quality of Lincoln's photographs, they were dismayed by the cost of individual prints and enlargements. Memos exchanged between members of the marketing staff indicate that employees were having a hard time convincing distributors to purchase enlargements of the Lincoln photos for display in shop windows. As a result, the Foundation's agreement with F.S. Lincoln was terminated on April 21, 1936.4

Despite this setback, F.S. Lincoln secured contracts for many other architectural photography projects in the 1930s. He received numerous commissions to photograph buildings in New York City and also traveled abroad on several assignments. In 1934, he completed a portfolio of photos of Mont St. Michel and in 1938 he toured the deep South and photographed examples of antebellum architecture. Lincoln's photos were widely published in the 1930s and 1940s in such magazines as "Architectural Record," "House Beautiful," "National Geographic," "Country Life," and "Architectural Forum." In addition, he published a book of his photographs in 1946 entitled "Charleston: Photographic Studies by F.S. Lincoln."5

F.S. Lincoln continued to operate a photography studio in New York City until 1965, when he retired and moved to Center Hall, Pennsylvania to live with his sister. He forwarded all of his negatives of Williamsburg buildings to the Foundation in 1972, along with a letter stating that “the copyright of the photographs has run out, so you are free to use them as desired.”6 Upon his death in 1976, the remainder of Lincoln's archive of prints and negatives, as well as some business papers, were donated to the Pennsylvania State University Archives.

Scope and Contents

The F.S. Lincoln collection consists of black and white negatives and prints taken by Mr. Lincoln in preparation for the publication of "The Restoration of Colonial Williamsburg in Virginia," a series of articles appearing in the December 1935 and November 1936 issues of "The Architectural Record." Both issues featured a portfolio of buildings and gardens in the newly restored historic area of Williamsburg.

In order to produce a large pool of photos for use in these portfolios, Mr. Lincoln created comprehensive visual documentation of the work completed during the initial phases of the restoration (1927-1935.) He photographed the exteriors and interiors of thirty restored buildings, including the exhibition buildings open to the public, such as the Governor's Palace, the Capitol, Raleigh Tavern, Bruton Parish Church, the Wren Building, and the Powder Magazine. In addition, he captured exterior views of some of the shops open on Merchant's Square and restored buildings adapted for public use, such as the Public Library. He also photographed many of the gardens and garden ornaments throughout the restored area.

The collection is organized into series by format. Series included in the collection are negatives; bound matted and signed prints; unbound matted and signed prints; and small albums. Within each format, items are organized according to the numbering system assigned by Mr. Lincoln. The first three digits of numbers assigned to the images correspond to a particular building or subject category. For example, all images of the Capitol have numbers beginning with 325 and all miscellaneous views have numbers beginning with 365. After these first three digits, Lincoln added a P for print and then a successive number for each view. For example, the first view of the Capitol is number 325P1. An “LC” prefix has been added to all image numbers by the Colonial Williamsburg Foundation to identify the images as coming from the Lincoln Collection.
 
Endnotes

1 Champagne, Anne, “Fay S. Lincoln Collection,” History of Photography 17, (Spring 1993): 127-128. 

2 F.S. Lincoln to B.W. Norton, October 18, 1933. Colonial Williamsburg Foundation Archives. 

3 Agreement dated April 22, 1935 between Colonial Williamsburg, Inc. and F.S. Lincoln, Colonial Williamsburg Foundation Archives. 

4 Mr. Norton to Mr. Darling, February 22, 1937; Kenneth Chorley to F.S. Lincoln, April 6, 1937, Colonial Williamsburg Foundation Archives. 

5 Champagne, Anne, “Fay S. Lincoln Collection,” History of Photography 17 (Spring 1993): 128. 

6 F.S. Lincoln to James R. Short, May 15, 1972, Colonial Williamsburg Foundation Archives.</text>
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      <name>Still Image</name>
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          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
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              <text>Gelatin or collodian printing out paper with platinum toning, mounted on board</text>
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          <name>Physical Dimensions</name>
          <description>The actual physical size of the original image.</description>
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              <text>8x10 inches</text>
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            <name>Title</name>
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                <text>Merchants Square, A &amp; P Store</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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                <text>Block 15.</text>
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                <text>A &amp; P Store (Williamsburg, Va.)</text>
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                <text>Historic buildings -- Virginia -- Williamsburg</text>
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                <text>Stores -- Retail -- Virginia -- Williamsburg</text>
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                <text>Craft House (Williamsburg, Va.)</text>
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                <text>&lt;p&gt;Exterior view of the A &amp;amp; P Store (south side of Merchants Square), from the corner of Duke of Gloucester Street and North Henry Streets, 1935.  The A&amp;amp;P Food Market, which was later converted into the Craft House, stands at the street corner.  Next door is the National Barber Shop and Rose's 5-10-25 Store.  A group of residents are relaxing on benches along the sidewalk while several others converse with occupants of automobiles parked along the edge of the shopping district.&lt;/p&gt;
&lt;p&gt;When Colonial Williamsburg first opened as a museum in the 1930s, Duke of Gloucester Street consisted of a combination of exhibition buildings and commercial establishments, and several grocers operated small food markets in restored or reconstructed structures. The A&amp;amp;P Food Market, shown here in Merchants Square on the southwestern corner of South Henry Street and Duke of Gloucester Street, offered a place for town residents and tourists to pick up refreshments.&lt;/p&gt;
&lt;p&gt;Merchants Square, a "retail village" located at the far western end of the Historic Area on Duke of Gloucester Street "...near the Wren Building of the College of William and Mary...was America's first shopping center and remains a national landmark."&lt;/p&gt;
&lt;p&gt;(Source: Colonial Williamsburg Foundation, &lt;em&gt;Colonial Williamsburg, A Pocket Guide: Essential Information for Touring the Historic Area&lt;/em&gt; [Williamsburg, Va.: The Colonial Williamsburg Foundation, 2011], 74).&lt;/p&gt;</text>
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                <text>Lincoln, F.S.</text>
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                <text>1935</text>
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            <description>Information about rights held in and over the resource</description>
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                <text>This material is protected by copyright law (Title 17, U.S. Code). For reproduction queries: &lt;a href="http://research.history.org/JDRLibrary/Visual_Resources/VisualResourcePermission.cfm"&gt;Rights and reproductions&lt;/a&gt;</text>
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                <text>LC365P5</text>
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                <text>Special Collections, John D. Rockefeller, Jr. Library, The Colonial Williamsburg Foundation</text>
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        <name>A &amp; P Store</name>
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