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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Selections from the Postcard Collection</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>The Postcard Collection housed at the John D. Rockefeller Jr. Library consists of postcards of Williamsburg and surrounding areas dating from the late 19th-century to the present. It includes examples of early postcards of the town prior to its restoration by John D. Rockefeller Jr. In addition, it encompasses many examples of official postcards produced by Colonial Williamsburg for tourists. A smaller number of postcards of neighboring historic sites, such as Jamestown and Yorktown, are also present.&#13;
&#13;
The selections included here are primarily vintage postcards of Colonial Williamsburg and surrounding tourist attractions ranging in date from 1898 to the 1950s.  Early cards in the collection illustrate a range of common postcard types and reproduction techniques. The history of the postcard's development as a souvenir, as well as the growth of tourism in Williamsburg, can be traced via Colonial Williamsburg's Postcard Collection.&#13;
&#13;
During what is known as the Pioneer Era from 1870-1898, the first form of postcard, featuring an illustration on one side and an undivided back on the other, did not allow the sender to include a note, unless it was written across a portion of the image on the front. The majority of pioneering postcard formats served as advertisements up until the 1893 Columbia Exposition, when postcards first appeared as souvenirs for Exposition visitors to purchase.&#13;
&#13;
The Private Mailing Card Era from 1898-1901 is characterized by cards printed with the notice "Private Mailing Card Authorized by Act of Congress on May 19, 1898." Backs of the cards remained undivided and purchasers could mail the cards for a cost of one cent. Several examples of postcards from this era are present in the collection. They include some of the earliest instances of souvenir cards created to promote Williamsburg historic sites, such as the Courthouse, Bruton Parish Church, the Powder Magazine, and the Capitol site. European rather than American printers created many of these postcards due to their superb skills. Chromo-lithograph cards of this era exhibit extremely rich colors.&#13;
&#13;
By the time the Jamestown Exposition took place in 1907, postcard production had entered the Divided Back Era, which continued until 1915. Modified postcard backs offered a segment on the left side for senders to pen a brief message. Production of cards gradually shifted to more American printers. The Jamestown Exposition provided a strong impetus for promotion of other historic sites that attendees might also stop at along the way. A series of postcards commemorating Williamsburg area historic sites in conjunction with the 1907 celebration are excellent examples of very early divided back cards.&#13;
&#13;
The Early Modern Era between 1916-1930 led to an increase in production of souvenir cards relating to the Williamsburg area. One type of format popular in this period is the "White Border Card" characterized by a view surrounded with a white border. Real photo cards also began to appear that featured photographs, rather than prints, of local surroundings. In the era before Colonial Williamsburg operated official gift shops, tourists counted on the Cole News Shop as their source for maps, postcards, travel guides, and souvenirs. Mr. Henry Dennison Cole served as the proprietor. His business stood on the site of the present day Taliaferro-Cole Shop. He produced his own postcards of historic sites in the area being restored by the Association for the Preservation of Virginia Antiquities and other groups of preservation minded citizens. Several examples of cards published by the Cole Shop can be found in the collection and offer a glimpse of attractions popular with early 20th-century tourists, such as the old Masonic Hall and Custis Kitchen.&#13;
&#13;
Once Colonial Williamsburg opened a core group of exhibition buildings to the public in the early 1930s, a new era dawned in which the museum began production of official postcards as souvenirs for visitors. Photographs by F.S. Lincoln, an architectural photographer hired on a contract basis in 1935 to take some of the first promotional photos of Colonial Williamsburg exhibition buildings, appeared on a number of real photo postcards issued in the late 1930s. Both examples of postcards bearing his photos, as well as his actual photograph collection, reside at the Rockefeller Library.&#13;
&#13;
The Albertype Company of Brooklyn, New York, produced one of the earliest official postcard series highlighting Colonial Williamsburg exhibition buildings, costumed interpreters, Williamsburg Inn and Lodge, and Merchants Square. In addition to holding numerous examples of Albertype cards, the Rockefeller Library also houses the corresponding photographic prints used to generate the postcards.  Albertype cards are characterized by sepia toned images that show exterior and interior views of exhibition buildings, as well as some of the earliest scenes of African Americans in costume demonstrating colonial cooking techniques.&#13;
&#13;
For further information about Williamsburg postcards, please consult:&#13;
&#13;
Preacher, Kristopher J. "Williamsburg in Vintage Postcards." Charleston: Arcadia Publishing, 2002.&#13;
&#13;
Reisweber, Kurt. "Williamsburg in Old Post Cards." Colonial Williamsburg XXI, No.2, (June/July 1999): 52-57.</text>
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            <description>The topic of the resource</description>
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                <text>Postcards - Virginia - Williamsburg</text>
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                <text>Souvenirs (Keepsakes) - Virginia - Williamsburg - Pictorial works</text>
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    <name>Still Image</name>
    <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
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        <name>Original Format</name>
        <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
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            <text>Postcard</text>
          </elementText>
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        <name>Physical Dimensions</name>
        <description>The actual physical size of the original image.</description>
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            <text>3.5 x 5.5 inches</text>
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          <name>Title</name>
          <description>A name given to the resource</description>
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              <text>Bruton Parish Church, Williamsburg, Virginia</text>
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          <description>The topic of the resource</description>
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              <text>Bruton Parish Church (Williamsburg, Va.)</text>
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              <text>Block 21. Building 01.</text>
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              <text>Church architecture - Virginia - Williamsburg</text>
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              <text>Postcards - Virginia - Williamsburg</text>
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          <name>Description</name>
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              <text>Recto and verso of official Colonial Williamsburg postcard illustrated with a view of the northeast exterior elevation of Bruton Parish Church. Part of a series of cards produced by the Albertype Company to promote Williamsburg as a tourist destination in the 1930s, it shows the church before final restoration work occured in 1939. The exterior shutters, louvered window grills on the church tower, and ivy growing up the walls were all removed in the late 1930s in an effort to bring the exterior back to its 18th-century form.&#13;
&#13;
The caption reads: "The present church was erected in 1710-1715 to replace an earlier church. In its aisles and graveyard are the graves of two colonial governors, three secretaries of state, and many other prominent persons of the colonial period."</text>
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          <name>Creator</name>
          <description>An entity primarily responsible for making the resource</description>
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              <text>Albertype Co.</text>
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          <name>Date</name>
          <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <text>ca. 1930s</text>
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              <text>Postcard Collection</text>
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          <name>Format</name>
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              <text>jpeg</text>
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          <name>Type</name>
          <description>The nature or genre of the resource</description>
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              <text>Image</text>
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          <name>Identifier</name>
          <description>An unambiguous reference to the resource within a given context</description>
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            <elementText elementTextId="102219">
              <text>AVPC-427-R</text>
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          <name>Rights Holder</name>
          <description>A person or organization owning or managing rights over the resource.</description>
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              <text>Special Collections, John D. Rockefeller Jr. Library, The Colonial Williamsburg Foundation</text>
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      <name>Albertype Company</name>
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    <tag tagId="369">
      <name>Brick Walls</name>
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    <tag tagId="225">
      <name>Bruton Parish Church</name>
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    <tag tagId="83">
      <name>Clocks</name>
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    <tag tagId="1042">
      <name>Duke of Goucester Street</name>
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    <tag tagId="1039">
      <name>Louvered Window Grills</name>
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    <tag tagId="853">
      <name>Postcards</name>
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    <tag tagId="366">
      <name>Round-headed Windows</name>
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    <tag tagId="306">
      <name>Shutters</name>
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    <tag tagId="226">
      <name>Steeples</name>
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    <tag tagId="368">
      <name>Towers</name>
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      <name>Virginia</name>
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      <name>Williamsburg</name>
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